Glaciers, waterfalls, mountains, lava fields, volcanoes, black sand beaches, geysers...

One of the top reasons for visiting Iceland is the magnificent and otherworldly nature. Yes, the great Icelandic outdoors are truly spectacular, but the country's natural beauty could use a little help staying fierce. That is why we now offer our guests the chance of giving back to Mother Nature by donating directly to Landvernd, an organization dedicated to safeguarding and restoring Icelandic nature.

How can I help?

On board all WOW air flights you will find an envelope in your seat pocket for you to leave any foreign change or other leftover currency you'd like to donate to support Iceland's unique nature. All contributions will be sent directly to Landvernd, who will use the funds to support its efforts to safeguard and protect Icelandic nature. To make the most of your contribution, WOW air will double the amount donated by our guests on board. 

What is Landvernd?

Landvernd, the Icelandic Environment Association, is a non-profit environmental and nature conservation organization established in 1969. The main goals of Landvernd are to protect Iceland’s nature and environment, restore degraded environments and promote sustainability in Iceland among residents and visitors alike. Landvernd’s biggest conservation goal at the moment is the establishment of a national park in the Central Highland of Iceland. The Central Highland is one of Iceland’s greatest treasures, containing many active volcanoes, glaciers, voluminous rivers and waterfalls, colourful hot springs and mud pools, vast lava fields and broad expanses of black sand, all contrasted with oases of vibrant but vulnerable vegetation. Such an amazing collection of natural jewels is rare in the world mainly because such vast, unpopulated areas where nature alone rules, are disappearing. 

Donations to Landvernd will, among other things, be used to campaign for a national park in the Central Highland of Iceland, to develop a new volunteering program in soil and land restoration of degraded birch woodlands, and in efforts to influence policy and decision making relating to the environment. This is done through education, by influencing lawmaking and decision making and by taking action. 

Read more about Landvernd and its efforts to protect Icelandic nature by visiting their website, www.landvernd.is

Photos courtesy of Landvernd